HOPS FOR HELP
Now in its fifth year, Ore Dock’s annual community fundraiser has grown to become an Upper Peninsula-wide event. Each year the brewery, with help from local bars and restaurants, offers patrons the opportunity to spread goodwill within their community by donating one dollar from every pint sold of Ore Dock’s Christmas ale offering, Glad Tidings.
What started as a small brewery-only event has taken on new meaning with so many local businesses eager to get on board. “It’s grown each and every year,” says Ore Dock Brewery Liaison Adam Robarge. “We’ve nearly doubled participation from last year alone.” In part due to Ore Dock now distributing across the entire U.P., according to Robarge it’s more about the residents of the U.P. and their willingness to help out a neighbor in need.
And the need is great. Ore Dock is once again partnering with Feeding America West Michigan, the recipients of the goodwill generated by the Hops for Help campaign. In 2015 alone, Feeding America West Michigan distributed the equivalent of 22 million meals within the 40 Michigan counties they represent. According to statistics found on the group’s website roughly 1 in 4 children throughout the Upper Peninsula are impacted by food insecurity.
“We know there’s a real need throughout each county we’re fortunate enough to do business in,” says Robarge. “There’s no way we could generate the necessary support for community members in need without the help of other U.P. businesses.”
Alongside Ore Dock for this year’s Hops for Help are The Wicked Sister, Moloney’s Alley, and Bird’s Eye Outfitters of Sault Ste Marie; Brogie’s Tavern in Ishpeming; The Up North Lodge in Gwinn; The Barge Inn of Munising; Terrace Bay Inn of Gladstone; Pacinos and Ernie’s Pub in Escanaba; Pine Mountain and Sol Blu in Iron Mountain; and throughout Marquette at Hudson’s Classic Grill, the Landmark Inn, Vango’s, Stucko’s, Aubree’s, Superior Entertainment Center, Breakers Roadhouse, The Wooden Nickel, Portside Inn, The Doghouse Pub, and the 906 Sports Bar & Grill.
The fifth annual Hops for Help campaign kicks off this Thursday, December 1 and runs through the entire month of December.
For more information or to get involved, contact Adam Robarge, Brewery Liaison, at email@example.com or (906) 360-5307.